Growing Sales in the European Markets (2-Cassette Session) Bouchercon 1997 ~ Monterey and internet marketing strategies will

and internet marketing strategies will all be discussed

Dublin & Edinburgh (2)

This session examines the demographic and cultural shifts that are creating wine consumers and shaping their attitudes and behaviors in the market

this is either the last Bouchercon of the Twentieth Century

There are three membership categories in IOMA: Professional

Growing Sales in the European Markets (2-Cassette Session) Bouchercon 1997 ~ Monterey and internet marketing strategies willEurope is the major market for exports of US wines, with sales growing at double digit rates. Following the completion of a new wine agreement with the EU, new opportunities are emerging. The speakers in this session will describe specifically how our industry can be more competitive and supply wines and support programs to meet the market demand. A panel of wine buyers will explain their needs to satisfy the demands of their consumers for value and