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A fitted ball gown or A-line dress will emphasize your curves and create a balanced silhouette

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"It could have been the case that you had a continuum of perceived colours, but if you plot the colours people picked, you see two main clumps falling into the two categories for what words people used to describe the colours of 'The Dress,'" said Conway

For a broader look at whether the investment pays off, our guide to whether premium socks are worth it breaks down the real-world value