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On a side note, McKinsey have done some interesting work on brands like Nike taking political stances, and they found that often, even if people broadly agree with the message, all they want from Nike is to sell then their trainers

Many of those patterns are no longer available, so I thought it was a good time to re-post the original article with new and current patterns from the 'big 4' companies

Ive told this story before which exemplifies my relationship with clothes and comfort

Whoopi Goldberg I love Whoopi Goldberg, and part of that love is an appreciation of how she dresses in a way that suits her regardless of the event

Even New Yorkers can forgo all-black and pull off the New Orleans vibe

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